ȫгǸ仯ҵߵձ鹲Ǿ桢ϡѧʶḻ߶뼫ǿԼ˵ͶмҵǰĻԽĹ ͼȡȻⲢʵȫڳɹıÿ˶עԼȫ˵ľŬ
ͶеְҵҪ
ԿͶе֤ȯԱΪÿձƸҵܿ˹ȴרҵƾͬʱҪעѶ·硢 CNBC CNN ½ڱϸжպҪЩŽӰͻͶʣԼϢݸͻһг֤ȯޣͱгнеʱһֱ ( ൱ڱʱ 9 30 賿 4 00) ڹעгÿʱÿ̵Ķ̬й˾Ϣڵڶʱʱʱϰ࣬ݵļСʱ˯ߺҪ뵱صĿͻǢ̸ÿƽ 50 90 Сʱҹڰߵһе罻ž۵ʱ䡣һһУͱԼʽ߶ɡԣְҵмӦóڷܶԼֲּ࣬иרҵ
Ͷаҵ֤ȯͶ߹֤ȯʲ֤ȯṩѯȷˣͶдҵԱҪΪϤŷ ( г ) ҪָͳݵĽͶоҵоеӦãֵ (GDP) ɹָ (PMI) ҵָָ (PPI) ָ (CPI) ָݿ / ӪɡƷȾָĺ;ۺϲҵزšͨҵСԴԭϺƷҪҵŵƶغͲӦ
ŷѧҵڸսͶʱǴӷԱģҪرļܣ˼·ط⣬пܳΪҵڣijɹȡܷͻ˳нͬʱ㻹Ҫ˽гκͺ۾Լơ
ͶеһЩҪǿѧףѧܺãѧһߵѧλ ( ַѧ ) ȻڲƱѧѡŸĿγ̣ڻһоŵĹڴԱĹУȷطǷdzҪġΪһ֤ȯʦŬ CFA( עڷʦ ) ְơһ죬־ҵΪ˾ңٿǿȡ CMA( עʦ )
˵ʲô˾һĽߣܳ˽гӦѸ٣ȷķһֵǰԱ˶ . ˹ľ֮ ˵ߵ˿ơѧܶйؽ֪ʶͶлóɹĹؼЭܹÿһŽͬΪͻһսȻرܿǷdzߵġ
пƼͷɱԱͶ˵ֵܸ ѧҿԴκ͵ĹӼƷ﹤ѧʦЭ֤ȯӪǽܳķͻ ѧԼ dzΪмҵĻͶҵĹؼǹϵ ѱֹϵ㻹߱ӦѸٽԼ˼磬μһЩҵ飬ͬѧͨѶ¼һЩҵ ȻϵһϾá㻹ᣬûȡ MBA ѧλӦŬõѧԺѧϰ
Ͷҵ֮ͨ£ӦܵÿһĿʱáѾΪ߹ ( ͨΪ£ܾԼ߲Ա ) ҪеķաְλϲܺܺõʤιˣҪְ
ͬҵҪ
ҵ (Corporate Finance)
ҵʲŹӦð˾ΪµĿԺĿʣӦܹͨʲծת֤ȯ֤ȯ֤ȯȷʽȷͻʽɡΪһµķԱͨӦøغͿͻ
(M&A)
һ˾һ˾ĽͶʽһҪԴӦóΪͻѯߣΪֵԵȷṹЭ̶ԼͶоҪԼеͶʷգֱӲܸչ (LBO) ҵֲ𡢸ɴİšǷʵIJʽ
žļӾ磬СͶлĻԽԽСǣͶмֳ˱Ȼ;һЩͶоͷʼɽ¶ˮЩоͷΪͿͻṩ㷺ҵ۽硣Ϊ˸˽ͻǻͻ˾ִйٽιۿͻ˾Ʒвԡ֤ȯƣڲҲһ ƷЧӦ һҼ˾֮ǰῼ IPO ɸʢĴ˾ٵɶ˾֣Ȼ IPO еĹͬģȴ֮𡣴˾Ϊԭʼܱ⼶Ͷн֣ôʱгijɹΪȶʵڲҲˣĦʿ Cory ־е Thornton ʢ L'Heureux ֵܵ Brand Ǽм֣ڼκһλˣһͷ
Ŀ
ĿʰΪ˾ҪʲծᵽĻʩʯʲĿʣʿŴһʿٺ͵־һdzԾĿʽѾΪ뷢չйҵҪ֮һݽʱһ˵ĿȻڡ
ͶĽĹ֮һǽףҵСͶкʹ͵ĻͶнʲƱ ( Forex FX) ѡȨڻһӵĹҪȫг֪ʶڹߺֱʱĹ һ ĹƱԭ̶뽻ĹҪкǿķ߱ҪʽԹױȽٵгеĴ̴档ƷҪǿķ ( þ߱ѧλ ) 㽻ҪҪ߶гκͺ۾÷ֱС
ṹ
ṹʵĹڹߵĴ£Ա½ʽͶ ( Ϊʲֵ֧֤ȯ ) ͨʲֵ֧֤ȯὫӦÿԶӦմѺ֤ȯڲϱ仯ʲֵ֧֤ȯҵƱݡеѺծȯծ (CBOs) °װʲߡͬʱ߱ƵӱƺͷɵļܣǷdzġ
Ʒ
Ʒļֵԭʼ֤ȯѡȨںڻƷƷгǾģԽԽ淶ƷҵһҵԴĻԱҪܸߡȤѧϰѧۼܷdzҪ֮⣬㽫һ ṹƱ һṹƱݿǸݿͻѡȨгֵԶڻڻͬ
ѯ
ͶΪڻ˽ṩͽڷѯͶжзչѯ
Ʊ̶о
һ˵֤ȯԱᱻָijҵķоͶƼƱծȯҪ빫˾ͻͶϵͶоЩҵԱ ( ȴЩձҵ MBA ) 磬ijݵľܾͻΪҵķԱ˽ҵܹͿͻõԤص㡣оԱݹ˾ķչ״ϯִйٵ״ṩһЩ顣෴ԷԱҪͨȷϱֵ֤ȯгǹҡ࣬ڸҪרҵܸܺߣҲܸߡ
ʽг
ֹΣͶ߶֤ȯеȻܴͶлɳܶרҵĽԱרҪһиг̩īгڻҪһЩȾͨԸ⾭˽гԱ
ծȯ
ծгҪʦѯרҺоĹȡеıȴܸߡŹ˻ͶҵкǿҵҪĿһ顣
֤ȯ
֤ȯ˵ĹΪƱծȯͶʷЩֻΪߵĿͻЩֵΪпͻҵʼʱ ( ҪȿͻСö ) ֻҪ൱ˮƽĽܣĻرǺܸߵġ
۵ĹҪǸй֤ȯϢݸͶߡۼɺղƷ֪ʶҪģϵǷ˵æĻͶ ( չ˾ͬϻ )
Ͷеˮƽ
ͨ£һʼͶҵн 25000 Ԫ 50000 Ԫа ( һ㵣ͨԱְ ) MBA ѧıҵнΧ 60000 Ԫ 135000 ԪͬĹ˾ͬĵнͬһտʼʱռн 10% 50% Ȼӵ 1-3 ĿǰͶнǸƱȨͶ 3 ϲԹ˾Ϊ˲ŵԡһԱܲ
ܽ羭óӰ죬ԸʢĦʿΪĿͶзװɱ ԸнƵмң൱Աò ϾʵͶҵ˻ص 90 ڵˮƽ
ͶмߵĶܾΪ 2002 õ 25-35 Ԫ֮䣬 2000 ֤ȯг۷ʱڵ 150-175 Ԫ½ 80% ϡǵĻнά 20 Ԫҡ
λεĸܲõ 2000 100 Ԫˮƽ 15 Ԫǵƽн 12 -15 Ԫ֮䡣ͨɸմѧԺҵ MBA εĸ õ 4 ԪˣǵĻн 55000 -85000 Ԫ֮䡣
Ͷн磬벹һռмÿһ롣ĦʿʢֵͨԱ֧ý磻컷ڹ˾ʿŴһʿӳٵ 3 ²Ÿ
ͷ˾ڿȴڷҵȫ Andrew Lowenthal ָȥڽڽ磬 ζҪı·мΪ·ߣԸʵʹû 룬ͶжܾӢƽн 5 ɴﵽƽˮƽ 3 ʱгԵĴ£֤ȯƾҵȡ ʱع顣
ͶҪʲô˲
ŴлԽԽҵУͶæòɿٹ˾ʾҪ֡ͶҪʲôأʹ˾ Hudson ְмƸ鳤ӣ˵ͶйڵصƸҵҪٺܶ , гĿţͶеDZȺܶҵ˵Ͷзḻ˽йˣ˵ͨȻãйĹ鼰ҵ˽ҲdzҪԣɺⷽ涼ơ
йڵ˵dzңΪͶǹȥ 2 3 ſʼйģƸҵҵȴԽԽࡣͶгڴѧУƸ⣬ҲѧԺٰγѡ˲šйڵÿгǧ̿ѧҵҪӱһ¡
ĦʿܲáԴΤĺ˵ͶҪǣְҪкõѧҵɼΪɼһѧϰDZʡй̿ƱҵȱȽǣ MBA ѧλҲɱ衣˵йڵصѧһֻͨѧϰı֡ӵһֵijɼһܳΪɫмңһݾļ뿴ġ ͶdzҵȳϼĿ굱ȻҪҲDzȱٵġ ˵ѧҵкõı֮⣬ͶҲϲһЩгɾ͵ˣ֣ һвŻˣһȳϵˣȳܹҵϰ
ϣͶеҲҪ⽫һݾѹdzĹͶй 7 ࡢ ING ۹˾εزԱӱ˵ÿҪ 12 СʱҪԼҵ˾кʶ⣬Ҫľ÷չΪÿһƼ¼ÿһͨݶܶԵزҵشӰ죬˾жȥ˵ һսԵҵҲһܷҵ
ΪҵʿʿŴһʿ ( ) ܾΪͶǹߵҵλнǧԪĸмͶеҪעҪءҵͶͶҵȾѧΪûлԣһؾѧ Make yourself interesting( ԼȤ ) ѡӦߵһҪأӦνԼλͬ Ҫ м³ԿǿͷҪ ij˵ ԽˣͻԽǸĿ϶н겻ȡһҪܳԿԶϰڳԿеһ죬ϰ巢ռˣкý ҪأҪȡ˾ȥͻϾȫ۵й˾УϹ˶ͶеģƹƲ 100 ңҵھңͻͶеרʱҲڱָ㡣 ӢۼҲdzˣں˵պ̽緢չлݻ̳ˣҵȻҲҪԼ⣬ѧϰࡣ Ҹ棬 30 ǰУҪԭǣеȷ࣬Ҫ ͨﵩ
֤ȯʦнԪ
۵Ĺʽĵλ˼൱һйڵʱгdzϤרҵʿеĺܶ˶Ѿȡijɾͣ۵г൱ ӰĦʿѧлҡ֤ȯҵʦȣǵĹ۵㾭ýзΪҵעеʱΪȷͶʽij㡣
Ծʱг֤ȯʦ֮IJܴԣгռʳ 1.3% Ĵȯ̺Ͷд 20 ң͵Ĺ˾ 40 ңСͻ࣬ҺܶԼʽӪġϣЩȯ̺ͶдԼԱΪ Ĵ 1 ŷ֤ȯ˾ͶУ 2 ձȯ̺ͶУ 3 Զǵȯ̺ͶУ 4 ۱ȯ̺Ͷл
ŷ˾УרҵоԱʦÿԴﵽ 200 300 Ԫˮƽ֮⣬ݹ˾Ӫ 20 µ 40 µĻáڶ飬ҲձĹ˾רҵʿҪŷ˾ 30% 40% ҲÿԼ 150 Ԫ롣Լ۱ع˾˵Ҳȷɼҵġ
ֵעǣͶвʮˣǻȡ˲ŵ;Ҫ 2 һԼȥȡᣬ߸ɱѧӾһεóҲͳˣβˣһͼˣˡھңò룬ֵĹÿֻ 3 ۱ңұܸߣҪԺУ۱ȯ̻ܹṩͣÿԼ 15000 ۱ңҲӦһЩеĽҪѧҵɡ
ԣ֤ȯдоרҵʿԱΪԷʦʦ𡣲ԷʦҪṩ۵ĿܣʿŴһʿٲԷʦնͱʾҪṩ۵㣬дκݺٻᳬһҳֽԱڵصܶ˶Թ۵ (View Point) кܴƫDzԷʦҪĹΪ۵dz㣬ȷԭ۵һˣͶʽ¾ʹøˡ
ʦҪΪijһĿΪijһгṩͶʽ顣Dz۵ͲԷʦṩĹ۵㣬ˣǵĹȽϾ塣ϣеĹ˾оʦְλְλҪṩͶԾƵжϣԱõذպ״
ֵǹ̶ģҪӸҹ˾ԼķʦͨٶԸͼԼݷdzϤֵճɣΪҪʱΪʦṩ
ڹʱгУ˶ǹնʿŴһʿٵĹʱǴ 6 ӿʼģһֱ 10 ӣ˺ҪһЩԼȥҲ˵նķʦÿĹʱ䳤 14 Сʱ 18 СʱĦͨڻʦ˳¶ĹǴ 6 㿪ʼΪʱЩгѾˣ 10 ͻ
ڸжڵǰҹĦʿѧлƣ˫ۣڽӴýķʡҲÿ 6 㿪ʼģֱҹлƽ˵ûʲôֵģʱгϴˣĹǿȣӦˣͲҪʵϣ˻кܶࡣ۵ʱгȦУרҵʿԼҹڷܹdzձ飬ǵǵŬȫƸԭʼĹǿȣǺܶģϣòƸܶҲĽʦжµоҪdz֮Ժľ 30 껹ûнķʦżȦлƣôõĽǻ¿ʼɡΪʹ 30 꿪ʼ㻹Ҫ 7-10 ȡýΪijɾͣҵӵгλ
ھҵķʦӱӵרҵĺ֤ȯȫ뵼ϯʦĵǣ˵ĵһӡҪӵ˹̹ѧ̾ϵͳʿѧλ̺ʷdzרҵָԪʽ˶о飬ܼ̬ͱˣûдϢĿռ䡣·ʦˣ飬˵ĵһӡ presentation( רҵʾ ) һҪǿΪ˻㽲ĵһӺļȥֱ֪ͨЩǵҪϻش𣬻仰˵֣ sensitivity( ж ) ҲҪ ʦ people business( ˽ˡϲദҵ ) ˳ϲϿҺҪ ֤ǫ̇оܲʡƾ¿˽ҵӮҵڵʡӵе MBA ˫˶ʿѧڻ֤ȯְΪ˷˵ԡֻβҵÿ칤 12 Сʱݷй˾до棬ҹҪشͻ⡣ڵй˾ʱʡĹ۵ƽпϣδһʱߵ͵Ӱ졣⣬ϲʣȽ롣С游ĸҵڸױǴѧ ( ˶ʿ ) ݴѧؿ ( ѧʿ ) УоܲõȺȴùʹܷù˾ԸṩϢܶϤҵƣɼδ֮ǰȺڰٸںʿŴһʿְÿܹ 70 СʱΪ֤ȯʦñ̽Ҫ˼Ӹ۲˵ˡ
ͶҵŮְҵǰ
ھ߱ŷУѧĻУŮڿͶнӵͻְҵչᡣԽгΪŵ̨Ϊ 2004 7 ¸ʢŹ̨幫˾ܲúѾ 4 ŮʿȫͶеĸ߲ 壬 3 ŮܰĦʿ̨ CEO ˮɡ̨ҵϯܳϷҼҵʲ̨ܻƻ顣ӵмôӢױǴѧ˶ʿѧλ壬̨Ͷнг 10 Ĺ飬ڼ 5 ĸʢ֮ǰͻ켯ְ 3 ǰʦְҵɷʾæµѻ㣬ֻԼʱɴպ̴ɻɣڻǰ 2 Ż̨塣ڷչʱ䲻Ĵ½гҲ⡢СᡢѧԬ١ԾȱŮиְ߲λֱλ컷˾йҵϯĦͨйϯʢ ( ) ܾ־йƱҵܾ֤ȯй֤ȯܾĦʿִж¡
ȻͶн磬ҲŮծȯͰټѡʱڹ֮ʱˣѰڵʽͿ֤ȯ˾ծȯвȫ˰ȹ . (Abigail Hofman) ǵ͵ ڻ˼ʲ ִ (managing producers) Ľɫѡ뿪ؽڳǣӶʱһ 4 ϰٿθı壬κԼ顣
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